Globalisation is driven by communication technologies, it allows for information and communication to speedily flow over borders and global distances. Globalisation is seen as the unification of different cultures and societies into one ‘global village’. The globalisation of media can be seen through the example of the ‘Americanization’ of the media in the world. Six out of the top ten global media firms are American, they control and regulate the majority of media content.
While this is the obvious choice of an example of a larger country taking over with globalisation, Sinclair and Harrison discuss two major cultures in Asia; China and India. They talk about how China and India have a large number of diaspora communities around the globe because of the huge population they both consist off. Therefore both India and China have relevant markets all over the world to create globalisation in. Television has been used as a tool for globalisation in both India and China, it has opened communication in ways for new cultures to come in as well as a way for them to cross boundaries and speak to the world.
Cable TV has been one way globalisation has manifested in this medium. A number of American channels like MTV, HBO, Cartoon Network, Disney and many more have sold their channels in different countries and have translated them. You can also see the globalisation of TV through all the language specific channels that have a regional target. Globalisation through the TV medium is melding two cultures together and creating new identities; there is no escaping globalisation in the present day.