Networking is everywhere around us, with today’s technology we are all connected to one another. As Castell says networking forms our social life, just look at Facebook for example, people who don’t have accounts are deemed weird or social outcasts. In some ways it is true, without joining social networking platforms there is no way you can keep up with your friends, one way or another you’ll be left out of something.
Metaphorically speaking the world has shrunk; it is so easy to communicate with somebody on the other side of the world. For example I have a friend who lives in the Netherlands; if I want to talk to him I can easily send a message or Skype him within a matter of seconds. Castell describes networking as the structural basis for globalisation. Networking has allowed other cultures, views, products and ideas to creep into one another and create globalisation.
When I hear of networking I think of people in a workplace environment being artificially friendly with each other so they can climb the corporate ladder. Although according to Castell organisations that adopt this kind of behaviour are more successful. If mergers and strategic alliances are the way to go then it’s true what they say big is beautiful. I guess I should start reading the top ten networking tips after all.
In today’s world there is no escaping networks, we are more united than we have ever been and constantly are updated with news and notifications about each other’s lives. Networking will continue to grow and I think this is a great thing.